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The way food looks is one indicator of whether it is safe to eat. But in the United States, we take this idea too far. Most grocery stores and restaurants won’t offer produce to their customers that isn’t perfectly shaped and colored, even if it is perfectly safe to eat. This results in a lot of food waste. In this Design & Pitch Challenge, you will design a food-related business that uses a sliding price scale to reduce food waste.

Get started on your Design & Pitch Challenge!

Setting the Stage with Your Challenge Champion

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Challenge Champion Oscar Ekponimo explains your challenge.

Your Challenge - Erase Food Waste

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Read your Challenge Statement and get started!

The Challenge Context gives you more information about the background and real-world significance of the Challenge.

Tips from Your Challenge Champion

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Oscar Ekponimo is the founder and CEO of Chowberry. Watch this video to learn what experts like Oscar think is important to consider when developing a socially conscious food business.

Helpful Resources- Erase Food Waste

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Explore factors that can affect the success of your solution.

The Challenge Guidelines instruct you on how to complete your mission for Erase Food Waste.

Student Instructions - Erase Food Waste

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Read about what it means to complete a challenge. This document will help guide you through the process.

Technical Brief

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Not everything will be included in your pitch. Use this document to explain your process and describe your solution in detail.

Technical Brief Grading Rubric - Erase Food Waste

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Use this rubric to make sure that your solution covers all the required areas for Erase Food Waste.

Now that you have an idea for a solution, how do you set it up for business success?

Key Business Proposition

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This resource can help you get clarity about who your customers are and how your product creates value for them.

Business Models

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There are many ways to run a business. As you think about how to make money on your idea, consider these different business model options.

What solution did you come up with for Erase Food Waste? Get help with your pitch here.

How to Build a Pitch

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Use this resource to build an engaging, persuasive pitch.

Pitch Judging

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Use this sheet to judge how well you developed and delivered your solution for Erase Food Waste.